Understanding Organic Cotton
We’ve all seen the label “organic cotton,” but what is it really? What’s so special about it? How does it compare to regular 100% cotton? Clothing companies are actively searching for new and more innovative ways of using verbiage on packaging that appears to be eco-conscious. Even though labels are a crucial aspect of the industry, they appeal to the societal and corporal standard of modern advertising by default. Green washing is also a very useful, yet ethically questionable consumer tactic often adopted by retailers. It started in 1986 when environmentalists were questioning the cost efficiency of reusing towels instead of consistently purchasing new ones.
And manufactures that produce claims for their products exclusive to their carbon footprint, aren’t providing much when it comes to the transparency of their sustainable initiatives. Instead, (and rightfully so) they follow business needs and partner with organizations such as the B Corporation who highlight the companies that actively practice carbon neutrality. Having the big B on your label means a few different things, but nonetheless, it remains a popularized and highly notable way of growing your sustainable business while increasing the monetary gain.
These topics are also featured in the Modern Planet. Take a look!
OekoTex is an organization that is dedicated to providing their consumers and suppliers with the highest grade organic cotton. From “farm to finished product,” their safety protocol bans harmful and toxic substances often found in fabrics such as polyfluoroalkyl, chlorines, azo colourants, lead, etc.
“Our comprehensive product and process tests allow you to manage risk, meet legal requirements, and protect both people and the planet.”
In a nutshell, organic cotton textiles use materials and methods that have an extremely low to no impact on the environment.
“How can we make sure the cotton we wear and use has cared for the earth, waterways, and the people who helped make our garments? Is organic cotton a sustainable alternative, or is it a product of greenwashing?”
If you’re ever looking for organic cotton alternatives for lifestyle companies that consider transparency, investments, target settings and impacts, shop from these companies: H&M, Aldi Group, Varner, Naturaline, Continental Cloth, and Veja.
